In the past twenty years, the internet has evolved from a set of online directories to a world where anyone can find any business simply by typing in a few terms on a search engine. All one has to do is put in the business type and the area and in a matter of seconds, one can find a variety of results. This is a major departure from thirty years ago where one had to look through the yellow pages or read the newspaper in order to find businesses in the area. This article will discuss why not having a website would be harmful for your small business from an advertising standpoint.
If You Choose Not To Have A Website, You Will Have To Spend A Lot Of Money To Advertise And Hope That You Will Get Customers
Yes, having a website designed for you is expensive. You have to pay for the design and maintenance of the website as well as the search engine optimization so that your website will be noticed by the public. However, you will also have to pay a lot of money if you choose not to have a website for your business and you run the risk that others may not notice your business.
In a world of many small businesses and where many of them have utilized the power of online marketing, you will need to advertise for your business. Newspaper advertisements, magazine articles, and flyers are not cheap to obtain or produce. In addition to spending actual money on these things, you also have to spend a lot of time in designing these advertisements or hiring someone to do it for you which will also cost time and money. In addition to losing money, the additional time spent with the advertisements takes away from the time you could be using to run the business.
In addition, you also run the risk that your advertising may not be seen by a lot of people. With newspaper and magazine articles, there is no guarantee that your advertisements will get noticed by potential customers. Some people just read the headlines and main articles of newspapers and some just glance over the magazine articles. With flyers, it is possible that they will be blown away or ruined by weather or that others may choose not to pay attention to them.
With a website, you can advertise the way you want to, without spending a lot of money, and you can do so on a medium that many people will get to see. So ask yourself, can you really afford not to get a website?