People are talking about the new forms of marketing today. It is no doubt that traditional marketing has been around for quite a very long time already. In fact, some are still being used by business owners today. However, with the Internet becoming popular and having a big role on how successful a business is, more and more entrepreneurs are now looking for ways on how they can market their offerings efficiently.
Indeed, there are already many different ways for promoting something.
Types Of Marketing
Internet – This refers to any strategy taking place online. It has a variety of forms such as search engine, video advertisements, and e-mail. It certainly needs a great approach in areas of design, development, and promotion.
Offline – This includes all the marketing efforts that are not done on the online world. Local advertising in newspapers and on radio or television are some of its forms. Today, more and more companies are searching for ways on how they can leverage their offline marketing campaigns with the online one so they can complement each other.
Outbound – This is also known as traditional. This includes any marketing efforts that are taken in order to introduce products or services to someone who is not looking for such product or service. Some examples are sending newsletters, cold calling, banner ads, and billboards.
Inbound – This focuses on having your business found by customers. In other words, the customers reach out to you, not the other way around. The most important thing to bear in mind is that a person determines the product or service he wants and then goes out to find it.
Article – Businesses today are writing articles related to the industry they are in and distribute them offline and online. These copies will educate people about a certain topic and provide the company that wrote it with more credibility in the market. Business contact information can be included in the article so interested individuals can easily contact them.
Trade Show – This is a form of event marketing that allows firms to demonstrate their offerings as well as to examine what’s going on in the industry.
Referral – This relies on the customers of the company. This is also known as word of mouth marketing, which is considered a more spontaneous way of getting new business. Entrepreneurs can’t solely rely on this strategy since results are not very predictable.
Viral – This relies on the marketer’s message being spread quickly on different social networks to boost brand awareness.
Telemarketing – This focuses on reaching consumers through phone. This is also known as cold call marketing. Remember though that this becomes efficient only when the right person is reached on the phone at the right time.